The Fresh
Supply Chain of The Future
THE FRESH SUPPLY CHAIN OF THE FUTURE
Revolutionizing Fresh Produce From Field to Consumer
The fresh produce industry is at a crossroads. We face mounting pressure to reduce waste, meet consumer demands for transparency, and adapt to a rapidly changing world. Yet, outdated systems and fragmented data hinder our ability to collaborate effectively. The cost of inaction is staggering: billions of dollars lost to spoilage, eroded consumer trust, and missed opportunities for growth.
The time for incremental change is over. We need a revolution. And that revolution starts with open collaboration, join us.
Current systems are failing us. Non-open-source solutions and proprietary platforms create data silos, limit access to critical information, and hinder collaboration. This fragmented landscape threatens to undermine the value of groundbreaking programs like climate-resilience initiatives, regenerative agriculture, freshness optimization, and food security efforts.
The Crossroads: Embrace Open Collaboration or Risk Value Erosion
The Opportunity
New Business Models
Imagine a supply chain where growers get better prices for quality produce, retailers reduce waste while delighting customers, and everyone benefits from shared intelligence. This isn't just a vision, it's the future we're building together.
A New Way of Leveraging Insight to Drive Real Value
By combining real-time data on temperature, location, and quality, AI models could predict shelf life and optimize routing. This creates a framework for validated trust across the chain. Freshness prediction, the reduction of food waste, the elimination of waste, and added pressure to growers really focus on the benefit to the grower and to the retailer in this regard.
Shelf-life Prediction
Reduce waste and optimize pricing with advanced predictive models
Smart Data Escrow
Open source tools to share data with anyone without sharing it with everyone
Dynamic Pricing / Incentives
Everyone has an opportunity to improve margins with better performance
Harmonized Standards
Ensure interoperability, reduce barriers, and accelerate innovation
JOIN US ON THE JOURNEY
Roadmap
Global Collabathon & Action Plan
We're bringing together the brightest minds in the fresh produce industry to identify key challenges and co-create the solutions that will shape the future of our supply chain.
Join us as we gather crucial input and turn ideas into action.
Data & Standards Sprint
In this crucial phase, we're convening standards bodies (ASTM, GS1) and industry experts to define the essential data requirements and build the tools needed for our hackathons and pilot programs.
Symposium &
Pilot Series
Get ready to witness the future of fresh produce in action! Our pilot programs will bring together business solutions and supply chain experts to demonstrate how collaborative innovation can increase value, boost profitability, and drive sustainability across the entire industry.
Global Showcase & Implementation
Join us for a landmark event, where we'll unveil groundbreaking solutions to a global audience of over 35,000 industry leaders. This is your chance to witness the transformative power of collaboration and be among the first to implement these cutting-edge tools in your own operations.
share your ideas & get involved
Submit Your Pilot Project
Join Us and Help Shape the Future of Fresh Produce
Events & Meetings
Read the latest news from our blog
The Value Chain
The supply chain of the future initiative offers the ability to reduce waste, meet consumer demands, and improve efficiency in an open and collaborative way that industry supports.
Retail
Improve efficiency, enhance decision-making, and strengthen partnerships and future-proof your business with advanced service offerings.
Logistics
For growers, this is a unique opportunity to gain better prices, reduce waste, maintain control, and improve decision-making.
Producer
Advocate for your stakeholders by helping to shape a global supply value chain that is more efficient, sustainable, and equitable for all.
Industry
Work together to create practical workflows that align standards and encourage engagement throughout the supply chain. This collaboration will also increase interoperability and lower adoption costs.
Standards
Gain deeper insights that will enable you to better anticipate and meet customer needs, collaborate openly with partners, ensure interoperability across systems, and future-proof your business models.
Technology
Help Shape the Future
Business solution providers and supply chain stakeholders can share their ideas and submit proposals on how they envision making a positive impact in the industry.
Join us in the Data & Standards Sprint, where your expertise can directly influence the future of the industry. Participate in evaluating real-world case studies and pilot projects, and contribute your insights to shape the development of data standards and best practices. Your active involvement will play a crucial role in driving innovation and creating a more efficient and sustainable supply chain for all.
Join Industry Leaders
Calling all executives, thought leaders, and industry pioneers! This is your chance to make a lasting impact and position your company for commercial success in the future. By sponsoring this program, you'll be future-proofing your business and solidifying your position as an industry leader.
The Crossroads: Embrace Open Collaboration or Risk Value Erosion
The Challenge